The Lumia 800 device was presented along with Lumia 710 by Nokia’s CEO Stephen Elop at the Nokia World conference in London October 2011. In the presentation referred to their devices as ‘the first real Windows Phones’.
The London launch was promoted with a massive sound and light show. Nokia and Canadian-based DJ deadmau5 illuminated the banks of the River Thames and the Millbank Tower with a state-of-the-art music and laser show. According to The Daily Telegraph, “The 118 metre building was turned into a canvas for a state-of-the-art light show during which the London skyscraper seemed to buckle and twist”.
In my opinion, their campaign ties in perfectly with Bershka’s fun and outgoing personality. Taking something ordinary and turning it to something extraordinary and thus revealing that life is what you make of it.
Note: I have included an ad for Nokia N9- i think it is cool and portrays the phone’s abilities and the brand’s character.
ABC3 Final Major Project 