In order to define what Bershka was missing during the Brand Sector Analysis-I looked into various campaigns of fashion brand s that I beleived represented the direction that Bershka needed to add to their repertoire.
A perfect example is Adidas. The videos- look below- showcase the clothes and products the brands have to offer in a fun , vibrant and exciting way. I feel that Bershka and Adidas have many things in common and believe that Bershka would benefit if they created a look-book similar to Adidas following ads.
ABC3 Final Major Project 