FMP

“Be yourself; everyone else is already taken.” – Oscar Wilde

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Bershka ‘In is Out’ Print Ads

 

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Bershka ‘In is Out’ Video

The copy/Video

The copy for the video was developed by Myself and Nathan.

It reads:
I am my art.
I am my style.
I am my music.
I am my passion.
I am my clothes.
I am an individual.

We invest in expression because being different isn’t always accepted but always noticed.
Bershka. In is OuT!

Digital Billboards

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Website and Social Media Executions

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Print Ad executions

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The Logo Final

In is Out-the Logo Process.

Initial Print Ad executions.

These are some examples of print ads we initially produced that we believed reflected Bershka’s expressive and individual character. The print ads are based on old Bershka look-book campaigns on which we have added the ‘In is Out ‘logo and cool sci-fi graphics in the background.  After our tutorial we Gareth though, we realised that we needed to fully commit to Bershka’s urban and edgy character. These print ads will not be used in the final campaign.